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FINDING Your Perfect Customer Online is as Easy as DEFINING Them
ABOUT APERTURE
Aperture is a revolutionary audience targeting and measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Developed by Datran Media, Aperture is the first and only media platform to combine household level data with online consumer behavior to accurately identify, reach and measure your online audience.
The Aperture Difference
The Aperture platform offers advertisers and publishers deeper insights into their audiences. The differentiator originates from household level demographic data verified by multiple offline third-party sources.
While other Ad Networks claim to target on demographics, they are really targeting based on assumptions which are determined by site surfing behavior and self-reporting information - without any view of who is actually seeing every impression or responding to an ad. Most audience data is clustered into groups at a zip code level. Aperture is the first and only online platform that combines three levels of data to serve the right display ads to precisely the right audience. Leveraging this rich intelligence with Datran Media's proprietary transaction-based data creates the most advanced targeting and reporting capabilities available anywhere today.
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Testimonials
"The level of targeting available when buying online ad space from Datran Media's Aperture Network is invaluable. For our Medifast Weight-Loss Meal Plan campaign, we are able to target prospects with their behavioral, transactional and demographic activity, including in-depth levels such as household demographic. Initial results show that new customers acquired on the Aperture Network are cost-effective."
- Mark Hughes, CEO of Buzz Marketing
"Datran Media's Aperture solution is unique; especially its reporting interface and the insights it provides at the household level."
- Alex Richter, Camelot Communications
Find out how Aperture can bring your perfect customer into sight. Contact Us at sales@datranmedia.com
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