Aperture is a revolutionary audience targeting and measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Developed by Datran Media, Aperture is the first and only media platform to combine household level data with online consumer behavior to accurately identify, reach and measure your online audience.

The Aperture platform offers advertisers and publishers deeper insights into their audiences. The differentiator originates from household level demographic data verified by multiple offline third-party sources.

While other Ad Networks claim to target on demographics, they are really targeting based on assumptions which are determined by site surfing behavior and self-reporting information - without any view of who is actually seeing every impression or responding to an ad. Most audience data is clustered into groups at a zip code level. Aperture is the first and only online platform that combines three levels of data to serve the right display ads to precisely the right audience. Leveraging this rich intelligence with Datran Media's proprietary transaction-based data creates the most advanced targeting and reporting capabilities available anywhere today.